It’s actually simpler and easier to make a good sales letter than most people think. And to make one, all you need is patience and the willingness to learn.

Distinguishing Characteristics of a Good Sales Letter

A Good Sales Letter has an Attention-Grabbing Headline.
The headline is often the basis of most readers’ first impression of a sales letter, and you know how first impressions last, don’t you? If they don’t like what your headline says – or worse, if they’re absolutely uninterested in what your headline is broadcasting – then they’ll not only dump your sales letter on the bin but they’ll also indicate any forthcoming mail from you as SPAM.

An effective headline is short but direct to the point. It tells readers not only what they can expect from the rest of the sales letter but also how they can benefit it.

A Good Sales Letter is Always about the Reader.
A good sales letter always acknowledges the fact that the business owes everything to its customers. It doesn’t ramble on about how great its profit margins are but humbly admits that it owes its success to its loyal customers.

And when selling something, a good sales letter always focus on what the reader would get from the product. If you’re selling roses, for instance, you don’t waste too much time waxing poetry about how beautiful roses are but you focus more on how customers would benefit with having flowers at home, rose baths, aromatherapy from roses and so forth.

A Good Sales Letter is Rarely More than One Page Long.
Everyone is living on borrowed time, and more and more people are becoming aware of this. If you’ve got a really great offer to make, that’s good…but it wouldn’t make people change their minds about what they deem appropriate or inappropriate to allocate their time for. And more often than not, sales letters are filed under the “not more than one page” category. Anything longer than that and readers might feel too lazy to continue reading.

And while we’re on the subject of writing guidelines, make sure that your sales letter also consists of a number of short paragraphs instead of a few but long paragraphs. Unless you’re writing something incredibly shocking or titillating, it’s highly probable that only a few people would have the patience and interest to forge on.

A Good Sales Letter has an Attention-Grabbing Postscript.
No, it doesn’t mean that you have to deliberately forget to include something in the body of your sales letter but a postscript can be used to reiterate or emphasize one of the main points of your sales letter.

Case studies have shown that people often read the headlines and postscripts of letters first then use it as basis for deciding whether or not to continue reading the rest of the letter. Take advantage of this by making sure you’ve got something interesting to say in your postscript. It can be a repeated invitation or a declaration about the promo period and the need to act NOW.

A Good Sales Letter Doesn’t Take “No” for an Answer.
All sales letters end with a strong call for action, or simply put, strong words of encouragement to purchase the product or service on offer. But a good sales letter also considers the chance that the customer may be interested but not yet fully prepared to buy. In this case, he also includes a very persuasively worded invitation to call in order to know more about what’s offer. He clinches the deal by offering an incentive if the customer simply asks for additional information.

A good sales letter doesn’t take no for an answer but it does so nicely.

A Good Sales Letter is Also Visually Attractive.
A customer would feel more inclined to read a sales letter if it looks pretty to the eye – no matter if great style and graphics have nothing to do with content. Consider this: if you have two books talking about the same topic, which would you choose – the one with ugly or beautiful cover and text?

A Good Sales Letter is a Product of Extensive Tests.
When you’ve proofread your sales letter for the last time, don’t press the SEND button just yet. Test it first with sample readers. If they like it, great! But if they don’t then take careful note of what they’re saying and revise.

Letterhead Samples | How to say no to a Job Applicant with the use of Rejection Letter?

Letterhead Samples
An accountant is viewed by the population to be a boring, tedious career. However, the cover letter used to get that career should not be. Just like any other cover letter, an accountant’s should be clear, concise, and grab attention. However, there are some very important differences between an accountant cover letter and one written by other career applicants.

The first step in the resume review process, for most companies, is to have the human resource department review all applicant submissions and then hand the ones who qualify off to the hiring manager. This means that an account cover letter needs to expand on specifics of the job. In order to find out which specifics one needs to include, they should review the job application or put in a call to the company in order to research the needs. However, do not make a cover letter which is a factual list of qualifications. That is for the resume.

Since the cover letter is reviewed by the human resource department, they are generally given a list of qualifications an applicant should have, since they are not overtly familiar with the accountant field. If one’s accountant cover letter does not state these qualifications, or uses a generalization of the qualifications, it is likely that it will be overlooked. Using bullet points in an accountant cover letter, or a table for organizing information, can be an effective way to ensure the specific skills one needs to emphasis are noticed.

Once one’s cover letter and resume make it out of the hands then the chance of receiving an interview is already well in hand. There are just a few other elements when an accountant’s cover letter need to possess which will seal the deal. An accountant cover letter should contain effective word choices to convey enthusiasm and proficient communication skills to the hiring manager. While being an account is mostly about numbers, it is also about interaction with others and a desire to do well in the position. As stated, an accountant is seen as tedious and a hiring manager wants to ensure that the applicant they choose will be readily available and want to excel.

Also, an accountant cover letter should ask for an interview, just like any other cover letter. Asking for an interview is an essential element. This demonstrates confidence and security to the hiring manager, and makes them immediately know whether or not they would be interested in meeting the job-seeker. An accountant cover letter should, also, state why their skills will be beneficial to the company. What is about the accountant which makes them different from the other hundred of applicants? An accountant cover letter should house elements of personality, and know-how, as well as technical jargon which will get a hiring manager’s attention.

An accountant’s cover letter, just like any other cover letter, should not be generic. One should not get their cover letter from a template, or download a sample from the internet. This is especially important concerning an accountant’s cover letter because there is a need for more specific information. A sample cover letter cannot truly define an accountant’s skills and abilities. In the world of accounting, there is not as much generality as much people think. A company has a particular area which they need their accountant to excel, so in order for this to come across properly an accountant’s cover letter needs to ensure they list these things.

Another element that all cover letters should have, including an accountant’s, is a first sentence that compels the reader to continue. Without this first sentence an accountant’s cover letter may be skimmed by the human resource department, and perhaps even have the qualities picked out that are needed to send the application to the hiring manager, but it is unlikely to go any further than that. A hiring manager wants to, and needs to, find a job-seeker who fits in with the company atmosphere and will bring a great deal to the table. If an accountant’s cover letter does not get their attention after the first line or two, then it will be cast aside into the trash pile.

So remember these tips when writing an accountant cover letter and the results should be fruitful.

Letterhead Samples | How to say no to a Job Applicant with the use of Rejection Letter?

Letterhead Samples


    Write something about yourself. No need to be fancy, just an overview.


    July 2010



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